Increased employee engagement through the power of employee storytelling.
Implemented national issues advocacy campaign, raising public support by 26 percentage points.
Raised public awareness of changes in state traffic safety requirements.
Developed thought leadership content published in industry-leading media.
Created content and implemented social media strategy that increased engagement among key stakeholders.
Recruited 250,000 supporters nationwide as third-party advocates (including 24,000 local elected community leaders).
Created paid digital call-to-action campaign with click-through rates higher than 2% and conversion rates of 9%.
Implemented an SMS text campaign with click-through rates of 2.5% or more and conversion rates of 27%.
Recruited more than 50,000 advocates for a state-based advocacy campaign.